RIDE RABBIT RIDE
The Startup Begins
A BIG DREAM. A WILD RIDE.
Worth A. Fortune wants money—not just to buy things, but because of everything it can make possible. But he doesn’t want to earn it by following the same path as everyone else. He wants to find a way of his own.
So, when the young rabbit comes up with one big idea, he sets out to turn it into something real—with absolutely no clue what he is getting himself into.
Along the way, he finds himself facing risky deals, sneaky competitors, unexpected failures, and one very important question:
Does Worth have what it takes to keep riding?
Packed with humor, adventure, memorable characters, and real-world lessons,
Ride Rabbit Ride: The Startup Begins is a fun-loving, illustrated chapter book for curious kids ages 8–11.
Along the way, young readers will discover the basics of business, entrepreneurship, and money—without knowing it.
It is a story for kids with big ideas—and the grown-ups who want to encourage them to dream even bigger.
Read it alongside your child. Who knows? You might find yourself asking:
What If?
What If?
AN ADVENTURE WITH PURPOSE
What if your child could discover how money works in the world of business—while having an absolute blast?
Meet Worth A. Fortune, a curious young rabbit determined to turn one small idea into something real. But first, he must figure out how to get his idea off the ground—and how to pay for it. His search for answers leads him into a wild world of inventions, difficult deals, sneaky competitors, unexpected setbacks, and characters he is not always sure he can trust.
Having a great idea is only the beginning.
With the help of quirky—and sometimes sneaky—characters, Worth learns to make smart decisions, overcome obstacles, and create a future on his own terms.
As the adventure unfolds, young readers encounter real ideas about earning, selling, spending, borrowing, investing, and ownership—all through the choices Worth must make.
But Worth’s most important lesson is not about money.
It is about learning from mistakes, and having the courage to keep going when his dream feels farther away than ever.
Filled with humor, heart, colorful characters, and unexpected twists, Ride Rabbit Ride: The Startup Begins shows young readers that bringing an idea to life can be exciting, messy, difficult—and absolutely worth the ride.
Ride Rabbit Ride is the perfect read for curious kids and the parents who want to spark their ambition.
Join Worth on his adventure and see how far your imagination can take you.
Dream Big!
Dream Big!
The Author
Ashley Stockton has more than 30 years of experience in finance, marketing, and investments. A native of Southern Virginia, she graduated from the University of Virginia’s McIntire School of Commerce with concentrations in finance and marketing.
Ashley began her career in New York City, working in equity research at J.P. Morgan and Bear Stearns and in investment banking at Merrill Lynch. After moving to Atlanta in 2004, she led J.P. Morgan’s Southeast Institutional Equity Sales desk for nearly two decades. Today, she serves as Vice President of Investor Relations for Guardian Pharmacy Services, a publicly traded company listed on the New York Stock Exchange.
Ashley serves on the board of the Georgia Securities Association, where she helps raise funds for financial-education programs across the state. She also chaired her neighborhood’s annual children’s entrepreneurial fair for many years, encouraging kids to turn their ideas into action.
Ashley was inspired to write Ride Rabbit Ride by her own child. As both a mother and a financial professional, she wanted to introduce her son to the worlds of money, business, and entrepreneurship in a way that felt exciting, approachable, and memorable—not like a lesson or a textbook.
Through a story filled with perseverance, adventure, mistakes, and second chances, Ashley hopes to make financial concepts fun, accessible, and empowering for the next generation.
She lives in Atlanta with her family.
