Coming Soon!

RIDE RABBIT RIDE

The Startup Begins

An Adventure with Purpose

A BIG DREAM. A WILD RIDE. A WHOLE NEW WAY TO THINK ABOUT MONEY.

Worth A. Fortune has a big idea—and absolutely no idea what he’s getting himself into.

When the young rabbit sets out to build something of his own, he must face sneaky competitors, risky deals, unexpected failures, and one very important question:

Does he have what it takes to keep riding?

Ride Rabbit Ride: The Startup Begins is a funny, fast-moving illustrated chapter book that introduces kids to entrepreneurship and the language of money—without ever feeling like a textbook.

Packed with humor, adventure, memorable characters, and real-world lessons, Ride Rabbit Ride: The Startup Begins is an illustrated chapter book for curious kids ages 8–11—and the grown-ups who want to encourage them to dream big

Enjoy it alongside your child! Who knows?

You might just find yourself asking WHAT IF?

THE STARTUP BEGINS SOON

Be the first to know when Worth’s adventure is available.

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The Startup Begins

‍ An Adventure with Purpose

What if your child could discover how business works—while having an absolute blast?

Meet Worth A. Fortune, a curious young rabbit with a dream too big to ignore. When Worth decides to turn one small idea into a real business, he enters a world of inventions, competition, difficult deals, unexpected setbacks, and characters he is not always sure he can trust.

As the adventure unfolds, young readers encounter real ideas about earning, spending, pricing, profit, borrowing, investing, marketing, and ownership—all through the choices Worth must make.

But Worth’s most important lesson is not about money. It is learning to recover from mistakes, ask for help, and keep moving forward when his dream does not go according to plan. ‍

What if your child could discover how business works—and what it really takes to succeed—while having an absolute blast? Ride Rabbit Ride is a funny entrepreneurial adventure about Worth A. Fortune, a young rabbit with a big idea. As he sets out to build something of his own, Worth learns fast, makes bold choices, and discovers that even the best ideas can lead to trouble.

Ride Rabbit Ride is a funny entrepreneurial adventure about Worth A. Fortune, a young rabbit with a big idea. As he sets out to build something of his own, Worth learns fast, makes bold choices, and discovers that even the best ideas can lead to trouble.

Along the way, he faces sneaky rivals, risky decisions, unexpected allies, and plenty of setbacks. Worth soon learns that success takes more than speed. It takes a willingness to learn, the courage to create, and the guts to keep going.An Adventure with Purpose

What if your child could discover how business works—and what it really takes to succeed—while having an absolute blast?

Meet Worth A. Fortune, a curious young rabbit with a dream too big to ignore. When Worth decides to turn one small idea into a real business, he enters a world of inventions, competition, difficult deals, unexpected setbacks, and characters he is not always sure he can trust.

As the adventure unfolds, young readers encounter real ideas about earning, spending, pricing, profit, borrowing, investing, marketing, and ownership—all through the choices Worth must make.

But Worth’s most important lesson is not about money. It is learning to recover from mistakes, ask for help, and keep moving forward when his dream does not go according to plan.Along the way, he faces sneaky rivals, risky decisions, unexpected allies, and plenty of setbacks. Worth soon learns that success takes more than speed. It takes a willingness to learn, the courage to create, and the guts to keep going.Meet Worth A. Fortune, a bold young rabbit with a dream too big to ignore. When he dares to step off the beaten path and build something of his own, he stumbles into the wild world of business—where ideas can turn into .Ride Rabbit Ride is a funny entrepreneurial adventure about a rabbit, Worth A. Fortune, with a big idea who learns fast, make bold choices, and builds something of his own. Along the way, Worth faces sneaky rivals, risky choices, unexpected allies, and plenty of trouble — learning that success takes more than speed. It takes willingness to learn, courage, creativity, and the guts to keep going.real money, risks lead to rewards, and failures are just stepping stones to something greater.

With the help of quirky (and sometimes sneaky!) characters, Worth learns to make smart decisions, outwit obstacles, and build something incredible. His journey takes him from one small idea to big challenges, bold choices, and the first step toward a future he always wanted, but couldn’t ever imagine having.

Packed with adventure, laughter, and real-world lessons in earning, Ride Rabbit Ride is the perfect read for curious kids and the parents who want to spark their ambition. Join Worth on his adventure and see how far your imagination can take you.

Kids discover:
How a business makes money • Why profit is not the same as sales • The difference between borrowing money and sharing ownership • How marketing, pricing, patents, and competition works.‍ ‍

Dream Big

〰️

Think Smart

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Dream Big 〰️ Think Smart 〰️

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The Author

Ashley Ragsdale Stockton has more than 30 years of experience in finance, marketing, and investments. A native of Southern Virginia, she graduated from the University of Virginia’s McIntire School of Commerce with concentrations in finance and marketing.

Ashley began her career in New York City, working in equity research at J.P. Morgan and Bear Stearns and in investment banking at Merrill Lynch. After moving to Atlanta in 2004, she led J.P. Morgan’s Southeast Institutional Equity Sales desk for nearly two decades. Today, she serves as Vice President of Investor Relations for Guardian Pharmacy Services, a publicly traded company listed on the New York Stock Exchange.

Ashley serves on the board of the Georgia Securities Association, where she helps raise funds for financial-education programs across the state. She also chaired her neighborhood’s annual children’s entrepreneurial fair for many years, encouraging kids to turn their ideas into action.

Ashley was inspired to write Ride Rabbit Ride by her own child. As both a mother and a financial professional, she wanted to introduce him to the worlds of money, business, and entrepreneurship in a way that felt exciting, approachable, and memorable—not like a lesson or a textbook.

Through a story filled with perseverance, adventure, mistakes, and second chances, Ashley hopes to make financial concepts fun, accessible, and empowering for the next generation.

She lives in Atlanta with her family.