RIDE RABBIT RIDE
The Startup Begins
A BIG DREAM. A WILD RIDE.
Worth A. Fortune has a big idea.
He wants to build a faster bike and prove that a kid with a dream can create something of his own, to stand on his own. Chasing that dream takes Worth farther than he ever expected. Suddenly, he’s facing tough choices, unexpected setbacks, sneaky rivals, surprising allies, and more than a few moments when giving up would be a whole lot easier than moving forward.
Worth soon discovers that the biggest challenge isn’t just building the bike.
It’s believing in himself enough to keep going.
Packed with humor, adventure, memorable characters, and real-world lessons, Ride Rabbit Ride: The Startup Begins is a fun-loving, illustrated chapter book for curious kids ages 8–11.
Along the way, young readers will discover the basics of business, entrepreneurship, and money—without ever feeling like they’re being taught.
Read it alongside your child. Who knows? You might find yourself asking:
What If?
What If?
AN ADVENTURE WITH PURPOSE
WHAT IF LEARNING ABOUT MONEY FELT LIKE AN ADVENTURE?
As Worth tries to turn his big idea into something real, a quirky cast of characters, help him discover what it really takes to turn an idea into something real. Kids are introduced to the building blocks of business: money, ownership, borrowing, investing, and selling—not through lectures, but through Worth’s choices, mistakes, and comebacks.
Ride Rabbit Ride is the perfect read for curious kids and the parents who want them to learn how to earn.
Join Worth on his adventure and see how far one idea can go.
Dream Big!
Dream Big!
The Author
Ashley was inspired to write Ride Rabbit Ride by her own child. As both a mother and a financial professional, she wanted to introduce her son to the worlds of money, business, and entrepreneurship in a way that felt exciting, approachable, and memorable.
Through a story filled with adventure, mistakes, perseverance, and second chances, Ashley hopes to make financial concepts fun, accessible, and empowering for the next generation.
Ashley Stockton brings more than 30 years of experience in finance, marketing, and investments. A native of Southern Virginia, she graduated from the University of Virginia’s McIntire School of Commerce with concentrations in finance and marketing.
She began her career in New York City, working in equity research at J.P. Morgan and Bear Stearns and in investment banking at Merrill Lynch. After moving to Atlanta in 2004, she led J.P. Morgan’s Southeast Institutional Equity Sales business for nearly two decades. Today, she serves as Vice President of Investor Relations for Guardian Pharmacy Services, a publicly traded company listed on the New York Stock Exchange.
Ashley also serves on the board of the Georgia Securities Association, helping support financial-education programs across the state. For many years, she chaired her neighborhood’s annual children’s entrepreneurial fair, encouraging young entrepreneurs to turn their ideas into action.
